A brighter life, reviewed.A brighter life, reviewed.

AkioLife began on 22 June 2017 as a website and a YouTube vlog, with one simple idea: happiness, and living the moment.

The name says it all. “Akio” comes from a Japanese word that means “bright”, so AkioLife stands for a brighter life, and learning to celebrate it.

What AkioLife is today

Today AkioLife lives on Instagram at @theakiolife, with reviews of fragrances, watches, fashion, gadgets and the launches and experiences in between. This website is where every one of those reviews is written out in full, with clear verdicts, pros and cons, and prices in rupees.

Two ways to read

• The Edit: Luxury, considered. Perfume, designer fashion, watches and cars, told as stories.
• Smart Buys: Smart, considered picks for everyday life: gadgets, home and fragrance finds, with clear pros, cons and prices.

Our promise

We help you make the better purchase. Every review is based on living with the product: how it looks, how it performs and whether it’s worth owning, from everyday essentials to the pieces worth investing in.

For collaborations, see the contact page.